Google Adwords Campaign Glossary
admin on Aug 08 2007 at 12:38 am | Filed under: Google Adwords
Ever wondered what the headings stand for on a Google Adwords Campaign?
Hopefully this will help:
Current Status - whether your campaign is currently switched on or not
Current Budget - the daily budget (the amount you aim to spend each day) that you’ve allocated to each ad campaign
Impr - (Impressions) the amount of times your ad is shown
CTR - (Click Through Rate) the number of times your ad is clicked on divided by the number of times your ad is shown (impressions) via Google search only
Avg. CPC - (Average Cost Per Click) the average cost of each click
Cost - total cost
Conv. Rate - (Conversion Rate) the percentage of clicks that result in a conversion
Cost/Conv. - (Cost per Conversion) the total cost divided by the total number of conversions. This statistic gives you the amount spent per conversion.
Conversions - the number of visitors who go on to fill in a form on your webpage (signing up for a newsletter, membership, etc.), purchase something from you, etc. as a result of your Google ad.